How to Eat an Elephant: One Bite at a Time
By Regina Fried, Marketing and PR Specialist, Bucks County Library District
The process of creating a marketing plan can seem overwhelming, but without one your marketing efforts can be unfocused, haphazard, and ineffective, leaving your audience confused and underwhelmed and you feeling frustrated. Instead of focusing on the vastness of the final goal – the complete marketing plan – learn how to break down this seemingly elephantine task into a series of smaller steps that you can complete in short periods of time. Steps covered include: how to conduct a SWOT analysis of your library’s marketing efforts and how to set goals and objectives.