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Marketing Initiatives for Modern Librarians
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The seminar will address topics relevant to the objectives of MAIG.

When: Friday, 06 September 2019
Where: Alkantrant Community Library
Cnr of Lynburn and Daventry Roads
Lynnwood Manor
Pretoria, Gauteng  0081
South Africa
Contact: Theresa Schoeman
021 650 2052

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The seminar will address topics relevant to marketing of  libraries and information services.

Programme Objectives:

  • To empower library staff with the following information:
    • Preparing for a radio interview / public speaking
    • Dress for success:  tips on planning your wardrobe (image consultant)
    • Visual marketing:  tools available for Librarians (use of video clips)
    • Social media:  the role you play (how to boost posts, analysing the target group etc.

Learning Outcomes:

It is envisioned that library staff will use the information they obtained from the seminar to empower themselves and have the know-how to successfully market  their library/programme/themselves on different platforms.

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